William Stewart is the President & Founder of Povaddo, a firm specializing in public opinion and societal expectations research aimed at helping clients develop better strategies and stronger communications to address complex issues and challenges facing their businesses. He has over 25 years of research consulting experience that spans political campaigns, public affairs initiatives, and a wide range of corporate matters – from issues management to corporate reputation. Povaddo is the global agency of record for Philip Morris International’s External Affairs function; William serves as the partner-in-charge of this account and leads numerous projects all over the world on behalf on PMI. Prior to launching Povaddo in 2009, William was the global head of research for FleishmanHillard, one the largest PR firms in the world. As the agency’s global head of research, he guided a 25-person research team that supported the company and its clients in more than 80 offices around the world. He started his research career at a political polling firm in Washington, DC when he was a student at The George Washington University.